L&D Admin / Reports
Training ROI Phase 2
Cohort: 64 reps trained Mar to Jun 2026 · comparison group: 71 reps not yet trained · measured Jul to Sep 2026
L2 Learning
+22 pts
Post-test 84 vs pre-test 62
L3 Behaviour
3.9 / 5
Manager-rated at 90 days, 52 of 64 rated
L4 Results
+8.3%
Avg monthly sales vs comparison group
Average monthly sales per rep (THB thousand)
Source: CRM monthly closed-won revenue, imported 15 Oct 2026.
Cost vs benefit
| Item | THB |
|---|---|
| Program cost: trainers, venue, materials | 512,000 |
| Participant time (16 h x 64 reps) | 310,000 |
| Total cost | 822,000 |
| Extra monthly sales value vs comparison, 3 months | 6,912,000 |
| Gross margin on extra value (assumed 18%) | 1,244,000 |
| Net benefit (benefit minus cost) | 422,000 |
| ROI | 51% |
Trained and untrained groups were not randomly assigned. The difference shows a link with the program, not proof that the program caused it. Territory, seniority and seasonality also differ. Treat ROI as an estimate and review margin assumptions with Finance.